Influencer marketing is one of the most effective ways to engage audiences today. However, it requires constant management to keep relationships strong and track performance over time. An IRM platform helps marketers identify and connect with relevant influencers and measure the impact of each campaign. These tools are designed specifically to help brands build long-term relationships with influencers, nurture those relationships, and maximize ROI.
Here are eight of our favorite influencer relationship management platforms, including features, pricing, integrations, and client reviews.We hope this list will help you make the right choice when choosing an influencer marketplace.
Ainfluencer’s platform is built for agencies and brands looking to work with influencers on a regular basis. The platform allows you to create campaigns that target specific influencers based on their interests or location. You can also use Ainfluencer’s current data set to find new influencers in your niche.
The platform has an intuitive interface and offers a variety of analytics tools to help you monitor influencer engagement. It also includes a content creation tool so you can easily share content with your audience.
Boomerang is another popular influencer marketing platform that focuses on helping brands reach millennials through social media influencers. The platform was founded by former Facebook employees who wanted to make it easier for people to discover and follow influential Instagrammers.
You can search for influencers using keywords like “food,” “travel,” or “fashion.” Once you find someone you want to work with, you can send them a message asking if they would be interested in working together. If they say yes, Boomerang will match them up with your brand.
Onalytica positions itself as a technology partner to marketers, agencies, and media companies. Its influencer marketing platform provides tools for identifying, engaging, and measuring influencers across social platforms. The company offers a mix tech with teams dedicated to analytics and influencer activation. Onalytica’s influencer management software is best suited for finding and managing existing influencers, rather than building and launching campaigns.
Dextro is a social media management platform that makes it easy for anyone to become an influencer. The platform provides users with all the necessary tools to manage their accounts, schedule posts, and interact with followers.
Traackr has one of those names that sounds like it belongs in a sci-fi movie. But don’t let that fool you into thinking that it’s just another “me too” app out there. This platform is actually quite different from others because it offers a variety of useful features. For example, it allows marketers to discover and manage over 200 million active influencers across multiple categories. And while some competitors focus solely on celebrities, Traackr includes bloggers, musicians, athletes, brands and even politicians.
Kred is a social media management service that helps companies find and engage with influencers. Kred analyzes user behavior across different social channels to determine which influencers are most likely to respond to a particular type of content.
Manage flows is a free social media management tool that helps you automate tasks such as scheduling tweets, posting images, and sending direct messages.
Pardot is a lead generation software solution that helps businesses find leads from social media. Pardot works with Twitter, LinkedIn, Google+, YouTube, Pinterest, Tumblr, and other social networks.
What is an influencer CRM?.
An influencer CRM is an online tool used to facilitate the ongoing communication and relationship between marketers and influencers. Influencer marketing is a form of digital marketing where brands work directly with influential people within specific niches to promote products and services. These influencers are often paid based on how many times their posts are shared, liked or commented on. They can include bloggers, YouTubers, Instagrammers, Snapchatters, Twitterati, Facebook fans, Redditors, Vine stars, and even celebrities.
What are the best influencer relationship management platforms?.
The landscape of influencer marketing is constantly changing. As social media continues to evolve, so does the way brands use it to reach consumers. From paid advertising to email outreach, there are many ways to connect with influencers. However, one thing hasn’t changed – the importance of having a solid strategy. With that being said, here are the top five influencer relationship management platforms.
In conclusion, we have listed down the top 8 influencer marketing platforms that help marketers connect with influencers and build relationships. This list will help you make the right choice when choosing an influencer marketing platform.