September 22, 2023

Picture banners are an effective way to grab attention and market your business. They can be used to promote special offers, product launches, or simply to make your brand more visible. When designed correctly, picture banners can be highly effective marketing tools.

Here are 15 tips for creating picture banners that will grab attention and help market your business:

1. Use high-quality images:

Picture banners should be eye-catching and visually appealing. Use high-quality images that are well-lit and clear. Avoid using blurry or low-resolution images, as these will not look good on banner stands or other display materials.

2. Keep the design simple:

A busy or cluttered design will be difficult to read and comprehend quickly. Keep the design of your picture banner simple and easy to understand. Use a limited number of colors and fonts, and make sure the text is large enough to be easily readable from a distance.

3. Use a call-to-action:

Your picture banner should have a clear call-to-action (CTA). This could be an offer or discount, a request to visit your website or store, or simply a statement telling viewers what you want them to do next. Make sure your CTA is prominent and easy to spot.

4. Make it attractive:

In addition to using high-quality images, you should also make sure your picture banner is attractive and visually appealing. Use colors that are eye-catching and complementary to each other. Avoid using too many colors, as this can be overwhelming and difficult to look at.

5. Keep the text readable:

As with any marketing material, it’s important to make sure the text on your picture banner is easy to read. Use a simple font that is large enough to be seen from a distance. Keep the amount of text to a minimum, as too much text can be difficult to read quickly.

6. Use branding:

Make sure your picture banner includes your company logo and other branding elements. This will help viewers identify your company and remember your brand. If you have a tagline or slogan, include it on your banner as well.

7. Make it unique:

There are likely to be other companies using picture banners at trade shows or other events. Make sure your banner stands out from the rest by being unique. Use a different color scheme, design, or messaging than what other companies are doing.

8. Get creative:

Don’t be afraid to get creative with your picture banner. Think outside the box and come up with a design that is truly unique. This will help you grab attention and stand out from the crowd.

9. Be consistent:

If you have other marketing materials, such as business cards or flyers, make sure your picture banner is consistent with these items. Use the same colors, fonts, and overall design so that viewers can easily identify your company.

10. Hire a professional:

If you’re not confident in your design skills, consider hiring a professional to create your picture banner you. A professional will be able to create a high-quality banner that is attractive and eye-catching.

11. Use proper lighting:

When displaying your picture banner, make sure it is properly lit. If possible, use spotlights or other forms of focused lighting so that viewers can easily see the banner. Avoid using fluorescent lighting, as this can cause the colors on the banner to appear washed out.

12. Hang it at eye level:

When hanging your picture banner, make sure it is at eye level. This will ensure that viewers don’t have to strain their necks to see it. If you’re using a banner stand, adjust the height so that the banner is at eye level.

13. Put it in a high-traffic area:

Make sure your picture banner is placed in a high-traffic area where it will be seen by as many people as possible. Avoid placing it in an out-of-the-way location where it will be missed by viewers.

14. Take it down when it’s no longer needed:

Once your event or promotion is over, make sure to take down your picture banner. Leaving it up for an extended period of time will make it look dated and could reflect poorly on your company.

15. Store it properly:

When you’re not using your picture banner, make sure to store it properly. Roll it up and keep it in a tube or other protective container. Avoid folding the banner, as this could cause creases or wrinkles.


Picture banners are a great way to promote your company or product. Follow these tips to create a high-quality banner that is eye-catching and attractive.

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